Hyderabad, May 8: NetXcell Ltd, the pioneers in providing telecom application services, today announced that the company would launch Ad Axis, a comprehensive platform to enable delivery of targeted contextual advertisement on the mobile phone, to be used by the advertisers (brands), publishers and operators, later this year.
The Ad Axis would support delivery through different mediums on mobile phone like WAP, Streaming Video, Voice Portals, SMS, USSD and MMS. The algorithm built into the ad-engine generates business intelligence on usage trends of the subscribers, which in turn help the advertisers and publishers in the future ad campaigns Ad Axis integrates with billing systems of the telecom operators.
NetXcell is planning to launch the product in India and the US in October and the company will be running the pilot product for two months with one of its US partners after the launch, according to a press release here.
Ad Axis will be the product for the advertisers as they would be able to reach their target audiences at any given point of time either through discount coupons redeemed at the stores just by showing the SMS or overlay on video streaming of movie clip or song or a scrolling banner in WAP portal. It could also mean through the GPS service, an SMS on discounts of certain brands when passing the relevant store.
''We expect NetXCell to see tremendous success with the launch of Ad Axis. We are confident of reaching a wide customer and operator base through Ad Axis and are looking forward to a long and mutually beneficial relationship with not just the mobile operators but the media companies as well,'' a senior NetXcell spokesperson said.