Eureka Forbes launches 2 water purifiers

Mumbai, May 7: Eureka Forbes today launched two new brands of water purifiers -- Power Boil and Sure Boil. Television actress Smriti Irani was announced as the new brand ambassador of the Company on the occasion.

Eureka Forbes Chief Executive Officer (consumer division) Aslam Karmali said, ''Clear water is not necessarily pure and safe, it may contain bacteria and viruses, which causes diseases like Jaundice, Cholera, Typhoid and Diarrhea.'' The Power Boil uses UV and RO technologies, whereas Sure Boil is the third generation resin-based technology used in the non-electric water purifiers, he said.

UNI