Indesit forays into Indian market

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Chennai, Apr 21: Indesit, Europe's third largest manufacturer of household appliances, today announced its foray into the Indian market with its marketing partner, ETA Star Appliances.

The company would cater to the premium segment of the home appliances market with the range of stand-alone, built-in and kitchen appliances, Mr Simone Galeazzi, Managing Director, Indesit, Asia Pacific, said at a press conference here. "The Indian consumer market is at its prime and we are happy to launch the Indesit range of home appliances today. We will offer to India state-of-the-art products with exquisite styling and finish," he said.

Indesit, an Italian company and one of the leading brands in washing machines and kitchen appliances, unveiled its flagship brand "The Moon" washing machine at the press conference.

ETA Star Appliances, a fully owned subsidiary of the ETA Ascon Star Group, would market and distribute the Indesit range of products under the brand name 'Indesit' in the country.

The company would make available its full range of washing machines, frost-free large capacity Regrigerators, a range of dish washers and kitchen appliances, Mr Galeazzi said.

Mr M Ejazuddin, Director, ETA Star Appliances said the company was delighted to be associated with Indesit. "We look at marketing the products in top 30 markets immediately and making it available in more cities by the end of the year," he added.

In next financial year, the Indesit brand would be made available in more than 60 cities in the country. The company was planning to open exclusive brand shops, which would be one stop destination for the consumer, wanting truly world class products, he said.


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