EON, NETS form JV; targets 10-15pc market share by 2012

New Delhi, Mar 23: Eyeing 10-15 per cent market share of the country's multi-billion-dollar educational services market by 2012, EON PreMedia Pvt Ltd, an integrated production house for print and digital media, has formed a 50:50 JV -- NETS EON India Pvt Ltd -- with US-based New England Typographic Service (NETS).

''We aim to tap 10-15 per cent market share of the country's multi billion dollar potentail educational services market in the next four-five years through this JV,'' EON CEO Suveen Sahib said here. He said the JV will target the multi-billion-dollar market which requires full-service suppliers that utilise on-shore and off-shore production to achieve cost-saving enabled by global delivery platforms with multi language capability. The new company will provide competitive hybrid services to its clients of the highest quality from the 20,000 square ft facility of NETS EON India in Noida, Mr Sahib said.

It will also offer a direct-to-India service model through NETS EON India project managers at even greater cost savings, in addition NET will also continue to input global best practices.

''The goal behind this initiative is to build up a global footprint using a highly differentiated and most competitive delivery points that can partner our global customers into the future as they look at multiplying content contact points and engagement capability across print, web and mobile platforms,'' said Mr Sahib.

NETS President-cum-CEO Michael Kern cited that the joint venture would proceed stepwise.

''The venture would pick up significant market share, also training the new people so as to provide online learning platform making the content more flexible,'' Mr Kern added.

The JV will offer a full range of design, production and prepress services for English and Spanish products, as well as XML and NIMAS tagging together with content transformation technology solutions.

It will operate out of EON's facility in Noida with an initial team of 50 people that has a two-year head start in experience in the elementary through high school text book market.

UNI