Henkel India launches global brand 'BREF'

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Chennai, Mar 20: Leading manufacturer of detergents, cosmetics and household cleansers, Henkel India, today announced the launch of its global brand 'BREF' in India.

Talking to newspersons here, Company Managing Director A Satish Kumar said with this launch, Henkel India would be entering two highly growing categories in the country - hard surface and toilet cleaners. The BREF would come in three product categories -- power cleaner, toilet clearner and in-cistern block.

Mr Satish said Henkel India had set an ambitious target to garner 25 per cent market share for BREF in the power cleaner category and ten per cent share in the toilet cleaner category by end of 2008-2009 fiscal.


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