Piramal Group launches new corporate identity-Gyan Mudra

Mumbai, Mar 11 (UNI) The Piramal Group today unveiled its new corporate identity derived from Bhagavad Gita and enshrined the values of Knowledge, Action and Care.

The change in Identity, coming in the 20th year of operations of the Group's flagship company, Nicholas Piramal India Limited, a pharmaceutical major was to craft a value-driven identity that unifies the diverse Companies within the Piramal Group, Group Chairman Ajay Piramal told newsmen here.

He said an analysis carried out within the Group over the past two years has revealed an affinity with three values that the Group has now adopted: knowledge-action-care. ''The Group's values are rooted in tradition. They have been derived from three guiding principles in the Bhagavad Gita: Gyan Yoga (the principle of knowledge and learning), Karma Yoga (the principle of dynamic action and entrepreneurial spirit) and Bhakti Yoga (the principle of care, compassion and devotion to a higher purpose)'' he added.

The Group has chosen the new logo of Gyan Mudra, an aesthetic hand posture practised in yoga, meditation and dance over the past 3,000 years. The three fingers in the logo symbolise the mind, the body and the intellect, mirroring the Group's core values: knowledge-action-care.

Harmonising with each other, they aspire to form a circle of perfection, peace and happiness.

The Group had aligned itself to a world view and an operational model, which demand that in every interaction, each member of the Piramal community lives the Group values, thus empowering others by the care they provide.

He said, "We in the Piramal Group have adopted the ancient, universal symbol of the Gyan Mudra as our new logo. The Gyan Mudra epitomises the core values of the Group-knowledge-action and care. It is said to focus the mind, body and heart to give the light of knowledge, encourage dynamic action and deep compassion, bringing health, prosperity and peace to all." Subject to shareholders' and Central Government's approval, Nicholas Piramal India Limited would be known as Piramal Healthcare Limited, while the Group Companies NPIL Laboratories and Diagnostics Private Limited and Gujarat Glass Limited would be known as Piramal Diagnostic Services Private Limited and Piramal Glass Limited, respectively.

The Group Company formerly known as NPIL Research&Development Limited was recently renamed Piramal Life Sciences Limited.

Indiareit Fund Advisors Private Limited will continue to be known by its existing name.

The launch of the new corporate identity comes at a time when the Group is preparing to announce a series of exciting business initiatives.

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