Mumbai, Mar 10: In a major mainstream DVD distribution breakthrough, Eros International today announced its collaboration with the retail giant, Wal-Mart, to sell Bollywood content through Wal-Mart's distribution network in Canada.
Eros DVDs would be available in 27 Wal-Mart stores in Canada to start with. The distribution would subsequently be extended to the entire Canadian Wal-Mart network, Eros said in a release here today. London Stock Exchange listed Eros as one of the leading players in the Indian media and entertainment sector.
Over the time, Eros will make available through Wal-Mart a large number of titles from its catlogue of over 1300 titles as well as its 30-40 new releases every year, the release added.
The Eros-Wal-Mart tie up will give Bollywood an extensive reach to both Asian and Non-Asian market sectors in Canada.