London, Mar 7 : Unlike other designers roping in skinny models to launch their creations, Katie Price a.k.a Jordan launched her new lingerie line with a group of normal-sized women.
The 29-year-old glamour model believes that good underwear has to fit every shape and size.
"Fashion modelling is totally different from glamour modelling. They're all about being skinny while we're all about celebrating our curves," The Sun quoted Jordan as saying.
"I launched my underwear range and I just got a bunch of normal-sized women to model it.
"Other celebrities have stick-thin girls modelling their underwear but I don't think that's right.
"Good underwear has to fit every shape and size," she added.
"The girls had a brilliant day and I made sure they felt comfortable before they had their picture taken.
"They looked gorgeous and they prove anyone can look good if they just have the confidence," she said.