WIFW grand finale to showcase global impact of Indian Fashion

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New Delhi, Feb 20 (UNI) The grand finale at the forthcoming WIlls Lifestyle India Fashion Week (WIFW) would showcase young and innovative fashion designers Anamika Khanna and Ashish Soni celebrating the global influence of Indian Fashion with their characteristically unique collections, touted to be ''full of surprises.'' Wills Lifestyle, ITC's premium brand, today announced that Anamika and Ashish will be the designers for the Wills Lifestyle grand finale themed 'Mode in India'' to demonstrate the coming of age of Indian Fashion and the indelible mark it has left on the world.

Wills Lifestyle has also commissioned these designers to create an exclusive ''wearable, affordable and accessible'' collection for the common man that will be reatiled through their stores in 30 cities across the country.

''This is just the beginning of the efforts to preserve and keep alive the traditional Indian fashion complemented with modern craft techniques and designs,'' Ashish said, adding the emphasis of his collection for the event would be on ''luxury, indulgence and intimacy.'' The colour palette of Ashish's colection reflects a crisp winters evening feel with hues of charcoal, dark blue and bitter choclate dominating throughout the collection. The fabrics create an interplay which can be attributed to both Indian and European influence and an amalgamation of both aesthetics.

Talking about her collection to debut at the March 16 extravaganza, Anamika said it would ''be essentially clean, strong, dark and edgy.'' ''It is very very structured with all geometric shapes, and full of surprises,'' she added.

Dipping into the inexhaustible treasure trunk of Indian textile and craft, tweaking extreme modern and contemporary structures, Anamika's collection essentially sits clean and uncluttered. ''Slim and over'' alternating comfortably between dresses, skirts , coats and jackets. The colour palette revolves within darks , black thrives with blue blacks , petina black and charcoal.

Giving the background of the designers, ITC's Lifestyle Retailing Business Marketing Vice-President Atul Chand said Anamika and Ashish are ''bright young stars'' of Indian fashion who have evolved their own signature style and have successfully contributed to putting the country of the global fashion network.

As many as 84 designers -- a combination of fashion czars and promising young talent from across the country -- will showcase the best of Indian fashion on one national paltform at the WIFW Autumn/Winter edition scheduled for March 12-16 at Pragati Maidan.

In an distinctive feature this edition, the participating designers for the first time would display their collections under three new categories: Heritage/Synthesis, Contemporary and Creator.


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