Samsung to tie-up with retail chains eyeing Tier-II, III

Hyderabad, Feb 19 (UNI) Samsung India, the wholly-owned subsidiary of Samsung Electronics Co, will tie-up with emerging retail and hypermarket chains to penetrate into tier-II and III cities in India.

Samsung India Deputy Managing Director R Zutshi told newspersons here today that the company had registered a revenue of US Dollar 1.3 Billion in 2007 and was targetting a growth of over 30 per cent in 2008.

The company, which had invested US Dollar 30 million in its new facility at Sriperumbudur, planned to increase the production of fully automatic drum washing machines to 50,000 units per annum.

He said the Noida facility had been ramped up to manufacture 1.4 million refrigerators per year.

The company till date had invested US Dollar 180 million in its manufacturing facilities in India.

Earlier, launching 'biosleep' range of air conditioners in Indian market, Mr Zutshi said the company plans to introduce new refrigerators and microwave products in the first quarter of 2008.

''We have lined up 29 AC models in window and split segments, eyeing 22 per cent market share in 2008,'' he added.

UNI DB AJ 1552