'Trail of Ramayana' to attract Indian tourists
New
Delhi,
Jan
17:
Notwitstanding
the
dispute
over
the
existence
of
Ram
Sethu,
Sri
Lankan
Tourism
has
come
out
with
a
novel
idea
of
identifying
some
50
sacred
places
as
cited
in
Valmiki
Ramayana,
to
attract
more
Indian
tourists
to
the
Island
nation.
Unveiling an ambitious thematic programme 'Following the Trails of Ramayana' aimed at about 1.2 lakh arrivals from India this year, Tourism Board Director General S Kalaiselvam said here today the epic Ramayana has a very special role in the bondage Sri Lanka has with India. ''Ramayana has brought together both the neighbours through the exploration of the great story backdrop, which is Ayodhya (India) and Lankapura (Sri Lanka),'' he said.
Mr Kalaiselvam said based on the research findings carried out by various professionals, there are more than 50 sites in Sri Lanka connected to the epic where names of Lord Rama, Sita Devi and King Ravana, who ruled Lankapura, find resonance. It also include special temples built in the areas where Ravana had held Sita Devi captive.
These sites include names associated with Ramayana such as Seethaeliya, Tam Bodha Ussangoda and Roomassala.
Sri Lanka's former cricket captains Arjuna Ranatunga and Aravinda de Silva, who have been appointed Brand Ambassadors of the country's Tourism, said they were ''happy'' with the new venture. ''The two neighbouring countries have also a close association in the field of cricket,'' they added.
The Island nation's Tourism Board has allocated a budget of one million dollars for the promotion in India market.
Sri Lankan Airlines is operating nearly 100 flights a week to ten destinations in India.
UNI