Allied Media bags media duties of 20 crore for Su-kam
Mumbai, Dec 13 (UNI) Allied Media, the media arm of the Percept Group has bagged Rs 20 crore worth media duties for Su-kam, the pioneers and leaders in the power back-up industry in India .
Su-kam is the only power back-up company in the country whose R&D is recognised by the Government of India. Allied Media will handle strategic planning, media buying and implementation for Su-kam.
Speaking to reporters here, Su-Kam Sales and Marketing Director C M Singh said,''In an era of growing energy needs and rising concerns about the environment, the focus of the entire world is on renewable energy. Su-Kam, the leader in power backup systems and solutions, will develop world class, state of the art electronics to support this phenomenon. We plan to go aggressive in the market and also in our communication strategy. In Allied Media we have the right partner.'' Allied Media Integrated Communications COO Shripad Kulkarni said, ''Our 360 degree marcom solutions pedigree is a huge advantage.
Building
on
this,
at
Allied
Media,
we
have
developed
an
expertise
in
handling
the
entire
spectrum
of
marcom-conventional
media,
unconventional
media
and
new
media.
We
will
work
closely
with
Su-Kam
marketing
team
to
make
their
ambitious
growth
plans
a
reality.''
UNI