Thiruvananthapuram, Dec 12 (UNI) Filmmakers from Kerala has opined that the profile of audience has changed over the years and they now come to theatres looking for dynamic and visual experience.
''The environment of consumption of cinema had changed. In the 1960s, cinema used to be the main medium of entertainment but nowadays when there are different channels of entertainment, the filmmakers are bound to work in a crowded environment,'' opined by filmmakers, while participating in the Open Forum ''Malayalam Cinema of Today'' as part of the International Film Festival of Kerala 2007.
On the subjects and treatment of films, renowned filmmaker Shyama Prasad said it was up to each of them to decide the content and subject of their films.
''Films can reflect human problems or their personal problems.
The choice of amplification of subject should be left to the filmmaker,'' he said.
Speaking about films as a medium of expression, Prasad said there could be no water-tight compartment as Malayalam Cinema or any other films. The identity of cinema as a medium of expression in general is more important, he asserted.
Deliberating on the topic, Kerala State Film Development Corporation (KSFDC) Chairman K G George said superstar syndrome had become a pre-condition of the market.
Stating that the pattern of exhibition should change, Mr Prasad said ''the entry of multiplexes will enable this change and help to recover costs.'' He also said the KSFDC was planning in this direction.