Hindustan Unilever signs 3-year advertising deal with 9X

Mumbai, Dec 7 (UNI) Hindustan Unilever Limited (HUL), the biggest advertiser in the country, has signed a three-year advertising deal with 9X, the Hindi General Entertainment Channel of INX Media.

HUL will be one of the prominent advertisers on the Channel in addition to the three Club INX Platinum Members, namely Reliance Industries, Future Group and Vodafone.

Speaking to reporters yesterday, INX Media Group Director, Revenue Management (Advertising Sales&New Media), Probal Ganguly said, ''We are really pleased to announce that Hindustan Lever, the biggest clients in India, have inked a long term commitment with us. This remarkable long term deal not only reconfirms that we are on the right track of understanding our partners and giving them the best innovative solutions, but it also gives us the confidence that we have the right approach for our Sales Mission.'' MindShare Fulcrum, General Manager, Himanshu Shekhar said, '' The approach to distribution and content has planted the seeds of great future. The INX Media team deserves applause for bold actions as well as bringing in an innovative and transparent sales approach. We have begun an historic relationship with the INX Network and look forward to a great journey in times to come.'' UNI