Vh1 and Nokia unveil video for their initiative
Mumbai, Dec 6 (UNI) Vh1, India's international music and lifestyle channel and Nokia, Mobile Communications service provider, unveiled the video of the Scorpions's song ''Humanity'' for their initiative titled, ''Nokia&Vh1 Shot By U''.
The video for ''Humanity'', their title track, was made by putting together user-generated content. The Scorpions' launched their new album ''Humanity'' in May this year and the video created by Vh1 viewers and Vh1 will be aired on Vh1 and MTV India from tomorrow onwards.
Speaking
to
reporters
today,
MTV
India
Vice
President
(Marketing)
Aditya
Swamy
said,
'Shot
By
'U'
is
the
platform
created
for
Nokia
to
establish
music
leadership
by
riding
the
UGC
wave.
After
a
very
positive
response
to
Season
1,
we
now
are
thrilled
to
move
this
initiative
into
overdrive
in
Season
2.
'Scorpions'
are
one
of
the
most
sought
after
bands
in
the
world
and
through
this
initiative,
consumers
get
to
be
a
part
of
Rock
history.''
Talking
about
the
initiative,
the
lead
singer
of
'Scorpions'
Klaus
Meine
said,
''We
are
thrilled
to
know
that
we
have
such
a
large
and
loyal
fan
following
in
India.
It's
great
to
know
that
companies
like
Vh1
and
Nokia
are
spearheading
initiatives
like
these
to
bring
the
viewers
closer
and
more
involved
with
the
band.''
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