Amway India targets Rs 2,500 crore market share by 2012

Kolkata, Dec 04 (UNI) Amway India enterprises has targetted a business of Rs 2,500 crore by 2012 in all categories.

Talking to mediapersons at the launch of a new brand in the cosmetics category here today, Amway India Managing Director William S Pinckney said, ''India has a huge market potential and the cosmetics range of the company has done well in the past. We have invested Rs 151 crore in India in the colour cosmetics market.'' Amway, the largest direct-selling FMCG company, today launched ''Attitude Colour'', a range including lipsticks, nail enamels and eyeliners.

Currently, Amway India's total market in the cosmetics category is Rs 1,600 crore and the company targets to achieve a market of Rs 1,800 crore by 2010.

Amway India vice-president (Marketing) Naveen Anand said, ''Keeping in mind the Indian skin tone and climate, we have come up with some new shades and hues with natural ingredients like almond and jojoba oil along with antioxidants at an affordable price range of Rs 99-249.'' ''Currently, we have introduced only six new colours. However, within six months, we will be coming up with some more new shades,'' he added.

Amway India, a wholly owned subsidiary of the 6.4 billion dollar company Alticor Inc, a US-based company, was established in the country in 1995 with five contract manufacturing units and 95,000 active distributors and has its presence in over 3,000 cities across the country.

The company currently offers 85 products in five categories of personal care, home care, nutrition, cosmetics and gift catalogues.

Besides, 85 per cent of the products are manufactured within the country.

UNI