Bangalore, Dec 1: Tally software founder Bharat Goenka today called upon the generation next in the IT industry to put an end to the menace of pirated software by adapting the 'Music mantra'.
Delivering the plenary talk at the '42nd Computer Society of India' annual conference here, he said piracy was rampant in the music market 15 years ago but was eliminated after cassette and CDs were made widely available at cheaper rates. The rate of a CD fell from Rs 150 to a fraction of that price. This should be made possible in case of legal software as well, he said.
''Now not many, excluding software professionals, know where legal software of Microsoft is available. Even if we know most of us go for illegal software. The IT industry must make sure that buying legal software is made convenient,'' he said.
The industry should make people more convenient to be a non pirate and less convenient to be a pirate, he opined.
Mr Goenka said ensuring easy availability of legal software would be the biggest challenge of the GenNext of the IT industry, as the older generation was not successful in doing it.
''If you write this success story, you can change the economy of India by providing a GenNext solution,'' he said.
The Tally India Chief said the other challenge the new generation faced in the industry was that the computer penetration and IT adoption in the country remained at a disappointing 10 to 15 per cent.
''Computer ownership per head is actually much lower than this figure suggest. Finding a PC owner is still remained a search of a needle in hay stack. The geography of the country is very big and we are one billion population but penetration is abysmally low,'' he said.
Development of software would not be the real challenge but the 'brilliant technical ideas' in the country should reach and benefit the wider section of the population. Unfortunately the IT industry could not achieve this so far, he added.
'GenNext India - Harnessing the Power of IT' was the theme of the four day CSI convention which concluded here today.