Marico's Parachute Advansed wins Big Chair award
Mumbai, Nov 30 (UNI) The latest campaign by Parachute Advansed, titled ''Gorgeous Hamesha'', has won the Yahoo! Big Chair Award given in recognition of outstanding work in the digital medium.
This award was given for ''creative excellence in the online domain where digital formed an integral part of a multi-media campaign''.
Marico
head
of
marketing
Ashish
Bhargava
said,
''Fragmentation
of
media
and
within
media
only
throws
up
a
plethora
of
opportunities
to
engage
the
consumer.
''Parachute
Advansed'',
in
spite
of
being
a
ubiquitous
household
name,
has
been
able
to
do
ground
breaking
innovations.''
UNI
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Story first published: Friday, November 30, 2007, 18:35 [IST]