Kaybase announces strategic alliance with global firms

Chennai, Nov 30 (UNI) City-based Kaybase, a full-service market research company, today announced their strategic alliance with two international companies.

Talking to newspersons here, Kaybase CEO Ashok said "Kaybase has now forayed into international market by partnering with US-based Issues and Answers Network and Sweden-based CINT to offer international solutions to their customers.

The partnership with Issues and Answers, an independent global marketing research company, would enable Kaybase to do extensive field work research over 14 countries in the world, he said adding "through the tie-up with CINT, Kaybase becomes a part of CPX (CINT Panel Exchange), which gives access to several panels across 21 countries and makes them the only company in India to be a part of this panel.

Mr Ashok said the CPX exchange enables Kaybase to conduct market research with various target groups through online research panels across the world.

Kaybase had also partnered with SERVQUAL, an internationally acclaimed model by Dr A Paramsuraman thereby being their research partner in South Asia.

Through this model, they provide research assistance in the area of satisfaction measurement namely C Metric, to access the satisfaction of external customers, E Metric for accessing employee satisfaction and I Metric to improve the inter-departmental functioning in an organisation, he added.

UNI