Wagh Bakri Tea Group launches' Wagh Bakri Perfect Premium Leaf Tea
Mumbai, Nov 28 (UNI) After serving taste of trust of over 100 years, the country's third largest packaged tea company, Wagh Bakri Tea Group launched its Wagh Bakri Perfect Premium Leaf Tea in 250 gms and 500 gms pouch format here today.
The Company already has a strong presence in Gujarat, Rajasthan and Madhya Pradesh and is now all set to enter and establish in the market here.
The
Company's
Director
Mr
Parag
Desai
told
media
that,
''The
country
tea
market
is
enjoying
a
healthy
growth
of
21
per
cent
this
year
and
a
strong
regional
player
like
Wagh
Bakri
is
gaining
over
30
per
cent
market
share.
In
Mumbai
overall
market
volume
for
tea
consumption
is
over
60
lakh
kg
per
annum
where
250
gms
and
500
gms
packs
are
in
demand.
Mumbai
is
the
largest
metro
for
tea
market.
It
has
got
52,000
outlets
with
three
per
cent
contribution
to
all
India
and
22
per
cent
of
urban
Maharashtra's
volumes
come
from
Mumbai
only.''
Further
Mr
Desai
added,
"In
keeping
with
our
understanding
of
the
growing
demand
of
top
end
quality
tea
from
our
consumers,
we
have
launched
Wagh
Bakri
Perfect
Premium
Leaf
Tea
a
special
blend
with
premium
packaging
and
competitive
pricing
for
the
Mumbai
market
to
cater
to
mainstream
tea
drinking
segment
who
seeks
consistent
quality.''
UNI