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Is Saawariya really a flop?
New
Delhi,
Nov
25,
2007
:
Saawariya
is
a
flop,
but
according
to
trade
analysts
the
movie
had
already
recovered
50%
of
its
cost
before
its
release.
The
total
cost
of
the
film
was
40
crores.
Apart
from
that
the
producers
raked
in
around
Rs
22
crore
from
launching
film
merchandise
and
marketing
deals
alone.
With
these
figures
in
mind,
it
seems
that
the
concept
of
a
flop
film
no
longer
exists
in
B"wood,
as
the
cost
of
the
film
is
recovered
within
the
first
week
of
its
release.
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Video
OneIndia
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Story first published: Monday, November 26, 2007, 17:44 [IST]
