Allied Media bags media duties for Franchise India Holdings

Mumbai, Nov 26 (UNI) Allied Media, the media arm of Percept Group, has bagged the media duties for Franchise India Holdings (FIHL), Asia's largest integrated franchise solution company.

The account is worth Rs 20 crore. Allied Media will offer FIHL a 360 degree media service, which would encompass strategic planning, media buying and implementation.

Speaking to reporters today, FIHL CEO Sachin Marya said, ''The franchising market is growing at 30 to 35 per cent now. Estimated at Rs 10,000 crore, the franchise industry has about 1,500 home grown franchisers. Around 350 brands from the US and 200 from Australia are keen to have their presence through franchises.'' Several other brands from Europe and South-East Asian countries like Malayasia and Singapore are also interested. The companies prefer franchising as it spreads business and risks while giving high-value income, Mr Marya added.

''In India franchising has great potential as the franchisers have minimum risks. Franchising being a relatively nascent concept in India, there has been a lack of information and knowledge. It would grow at 40 per cent in next few years,'' he informed.

Half of the retail boom would be through franchising. It would open up new opportunities for 'Kirana' shops. They have the localities and the client base. All they need is to upgrade them,'' Mr Marya added.

UNI