United Sprits launches Royal Mist in Jharkhand

Jamshedpur, Nov 6 (UNI) After launching in several cities across the country, United Spirits Limited (USL) today launched India's first luxury whisky 'Royal Mist' here.

Launching the products chief operating officer(Eastern Region) of USL Kaushik Chatterjee said the steel city was the second city in the Eastern India after Kolkata, where the brand was launched in May this year.

Mr Chatterjee said the compnay would target 50 per cent market share of this particular brand in Jhakrhand while around 1500 cases would be sold per month.

''The Whisky has been created keepig in mind the aspirations and expectations of the younger upwardly mobile consumers,'' he added.

UNI