Ford India launches roadside sssistance

Mumbai, Nov 1 (UNI) Ford India today announced a new customer support initiative Ford Service Roadside Assistance (Ford Service RSA), a unique after-sales service programme to provide its customers stress-free vehicle ownership and motoring experience.

Accrding to a release issued here, starting this month, all new Ford vehicles sold by an authorised Ford dealer, will be offered free Roadside Assistance for a period of one year from the date of sale of the car. As part of phased launch, the Ford Service RSA programme will kick start for Ford customers in Bangalore , Mumbai, Pune, Delhi&the NCR region and Chennai simultaneously.

Speaking on the occasion, Scott McCormack, vice president, Marketing, Sales and Service, Ford India said, ''Customer delight is the cornerstone of Ford Service and we want them to completely enjoy the ownership experience of a Ford car. With the launch of Ford Service Roadside Assistance programme, we will set a new benchmark in after-sales service and customer support in India.'' The 24-hour Ford Service RSA will be accessible through a national toll-free number providing on-site assistance services such as mechanic services for minor repairs on-site, transportation of car to service centre if required, fuel delivery, jumpstart of batteries, assistance to unlock cars, and towing assistance, among other things.

Ford India has signed up with an internationally acclaimed automotive service provider Mondial Assistance to introduce this speedy, professionally-manned service in India , run by global experts, setting a new standard in this region.

UNI