Bollywood eyes NRIs for instant success

Mumbai, Oct. 28, 2007 : Karan Johar started the NRI culture with Kal Ho Na Ho, Mira Nair perfected it with The Namesake. And as the trend goes American-desi film factory is working overtime it seems. Latest in the genre is Anubhav Pal-Manish Acharya's Loins of Punjab Presents.

Bollywood's own obsession with sarson-de-Khet from Punjab is not for nothing, it directly translates into NRI-dollars.

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