Text 100 Public Relations launches GRO service

Mumbai, Oct 30 (UNI) Text 100 Public Relations has announced the launch of its Mumbai-based Global Resource Optimization (GRO) service.

GRO's globally integrated communications and campaign management infrastructure allows clients to create 24x7 virtual account teams to manage time-sensitive projects. As the cost of business in India is considerably lower than most markets, clients will be able to leverage the world-class skills of Text 100's award-winning team in India while extending their resources.

Speaking to reporters here yesterday, Text 100 CEO Aedhmar Hynes said, ''GROis able to significantly improve Text 100's efficiency and quality of delivery. We are offering clients a way to optimize their budgets and receive even better service by moving time intensive activity that can be done anywhere in the world to lower cost markets. The advantage to our clients is that our local teams can then devote a greater part of a budget in the high cost markets to PR tactics that require local knowledge and insight of the client's industry, market and media.'' The first GRO centre in Mumbai, led by GRO Managing Director Madhuri Sen, is currently focused on three categories of services that have been identified as best adaptable to virtual teamwork that are account administration, content and secondary research to support client campaigns, reviews, pitches and messaging workshops.

The Indian team has the benefit of over a decade of experience with global leaders such as Cisco, Gartner, Lenovo, Microsoft, Nokia and Philips.

Text 100 is the leader in technology PR across India and the first such PR agency to be CMS II (Competence Management Systems) certified by Det Norske Veritas, a globally recognized standards organization.

Asia Pacific Regional Director Ava Lawler said, ''PR campaigns are increasingly integrated world-wide and as the corresponding level of complexity rises, clients want to maximize their budgets as much as they possibly can. With GRO, we offer clients an enhanced service and greater flexibility without an increase in budget.'' UNI