Eros ventures into visual effects with launch of Eyeqube studios
Mumbai, Oct 16 (UNI) Eros International today announced its foray into visual effects by launching a new wholly owned subsidiary - Eyeqube studios.
Addressing a press conference here, Eros International President Sunil Lulla said, ''Eyeqube will help raise the bar for Indian visual effects and catapult our industry to international standards.
Eyeqube will produce not only Indian films with visual effects never seen before, but also selectively involve with a few prestigious international projects.'' He said the new company would not only be about visual effects but also about planning large scale projects. The company ethos would be to inspire filmmakers to create big-scale visual effects driven films.
''The visual effects will add to the director's vision,'' he added.
Mr Laulla said Eyeqube would cater to the top-end visual effects work in the industry and internationally. It would exclusively handle visual effects for all Eros International's home productions and co-productions. The Company has already commenced work on Eros International's forthcoming films -- ''Drona'' and ''Aladin.'' ''Both films are being made at a budget of about 10 million Dollars out of which 40 to 50 per cent budget is for visual effects,'' he added.
Eyeqube
Studios
Creative
Director
Charles
Darby
said,
''Each
image
will
be
a
statement
of
our
creativity.
We
intend
to
change
not
only
just
the
visual
effects
in
India
but
also
to
form
a
company
that
alters
the
way
big
films
are
produced
in
India,
bringing
a
creative
system
in
place,
more
reminiscent
of
Hollywood.''
UNI