Kids channels turn to kids for boosting TRPs

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New Delhi, Oct 5 (UNI) When it comes to coming up trumps in the race for TRPs, ''going back to the viewers'' seems to be the new mantra for kids television channels in the country.

Hungama TV, one of the leading kids channel in India, recently completed its countrywide auditions for selecting its 'Kids Boards of Directors' or 'Captains'.

The auditions came to an end with Delhi's Jasjot Singh Kawatra being chosen the Captain (the member of kids Boards of directors) from Delhi.

1100 kids were judged on the basis of their creativity, spontaneity and imagination, out of which 30 kids were selected for the final rounds.

Noted playback singer Shibani kashyap and last year's 'Delhi Captain' then judged the finalists, who were put through two rounds called ' Kahani Mai Twist' and 'Jaan Pehachan'.

Creativity, confidence, articulation, out-of-the-box thinking and teamwork were some of the criteria for choosing the candidate for 'Captain'.

The Delhi leg marked the completion of selecting the 'Kids Board of Director', wherein auditions were held in Indore, Bangalore, Hyderabad, Ahmedabad, Lucknow, Jaipur, Ludhiana, Mumbai, Kolkata and New Delhi.

As per the concept, the Hungama TV 'Public Kaptans' or 'Kids Boards of Directors' meet every three months in Mumbai to disseminate ideas and suggestions to the channel authorities to help boost its TRP ratings.

The channel has made the Captains an integral part of all decisions on research, programming, marketing and distribution which have contributed to the channel's leadership status.

''In the past some of the suggestions offered by the 'Hungama TV Captains' has boosted TRP ratings of many surrently-running shows like 'Hero', 'Shinchan' and 'Kuchigama''', Tushar Shah, Director - Marketing&Communications, Walt Disney Television International (India) says.

''For example, after the TRP ratings of 'Hero' began to fall, we asked the TV Captains for their suggestions. Most of them felt that the falling TRPs were because the villain in the show was not menacing enough. In keeping with their suggestions, we made the necessary changes in the show and within no time the TRPs began rising,''he added.

''Since its inception in 2004, 'Hungama TV Captains Hunt' initiative has ensured that the channel leads the space while ensuring that the kids are empowered to make decisions across all divisions. At the heart of everything that the channel does is the voice of the captains,''he said.

In appreciation to their contribution to the channel's rising viewerships, the channel has been providing the city captains talent-support and training during the tenure.

''We provide them training for one year in the discipline of their choice,''Shah claimed.

Hungama TV also organize a fun day out for each of the city captains along with their friends.

The fourth season of the 'Hungama TV Captains Hunt' recieved over 75000 registrations from all over India.

In line with the positioning of the channel, which signifies 'Mad Fun', this year's search was focused on choosing fun loving, whacky and cool kids.

The Hungama TV Captains Hunt has received a phenomenal response crossing 1.2 million entries over the last three years.


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