'Nach Baliye-3' generates rating of 10.8
Mumbai, Sep 28 (UNI) Star India today said its decision to move 'Nach Baliye' from Star One to Star Plus had proved to be a huge success with more than 20 million viewers from across the country tuning in to the reality show since its launch last week.
The first week's studio performance episode, which was aired on September 21 for nearly two hours, burst through the TRP scales entering the charts with ratings of 10.8 at its peak and average of 6.3 over 2 hours.
The show has shown a whopping 141 per cent growth in the 8 pm to 10 pm slot with 53 per cent growth in reach.
Prem
Kamath,
VP
Marketing&Communication,
Star
India
Pvt
Ltd,
said
''In
the
third
season,
with
the
shift
to
Star
Plus
the
challenge
for
us
was
to
reach
out
to
maximum
viewers.
Through
our
highly
unique
marketing
campaign
we
were
able
to
catch
a
whopping
20
million
viewers.
The
potent
combination
of
scale
and
innovation,
like
spots
on
the
T-20
world
cup,
worked
fabulously
for
us.''
UNI
MR
OBB
AE
HS1917