Ethos launches loyalty club for premium watches

Mumbai, Sep 24 (UNI) Ethos Swiss Watch Studio today launched a new club, Club ECHO, here for its loyal customers.

The launch was formally done by Centurion Bank managing director Shailendra Bhandari.

ECHO, an acronymn for Ethos Celebrates Happy Occassions, will offer a number of rewards and points to members on purchase of its range of premium Swiss watches that include Cartier, Omega, Rado and Tag Heur from its nine stores across the country.

''Our clients are people who are successful, well travelled and with a taste for good life,'' said Yashovardhan Saboo, MD of Ethos.

With the Rs 600 crore premium and luxury watch segment growing at 25 per cent, Ethos plans to expand its stores to 16 by the end of the financial year, and 40 by 2010.

UNI