Reliance Communications happy with 20xTwenty World Cup

Mumbai, Sep 23 (UNI) With the 20xTwenty World Cup tournament almost reaching its climax, official sponsor Reliance Communications should be laughing its way to the bank.

The success of the tournament has been unprecedented, with its entertaining format -- fast-paced, with cheerleaders and has attracted huge viewership.

''It has been a good association for the brand,'' said Sanjay Behl, Head (Branding and Marketing) of RComm.

According to Mr Behl, RComm is planning to invest more in sporting arena, especially in cricket, hockey and adventure sports, and the upcoming India vs Australia and India vs Pakistan cricket tours.

UNI