Bunge launches 'Dalda Refined Sunflower Oil'

Chennai, Sep 20 (UNI) Bunge India today unveiled a new variant of the Dalda edible oil range, 'Dalda Refined Sunflower Oil' here.

With the launch, Bunge provides another product under the company's brand 'Dalda.' Talking to newspersons here, Company Managing Director Adhiraj Sarin said Tamil Nadu was the largest sunflower oil market in India and hence chosen for launch the new product.

"The oil is 100 per cent pure and clear, which will be exemplified by its transparent packing," he claimed.

The product would be promoted with a '360 degree marketing plan' including a mass media campaign on television.

"We would achieve at least ten per cent of the market share this year, he said adding the company was expected to do sales to the tune of Rs 80 crore.

UNI