Ericsson launches rural broadband project in India

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Mamallapuram, Chennai, Sep 19 (UNI) In a bid to increase internet penetration in rural areas and thus reducing the digital divide, Ericsson today launched Gramjyoti Rural Broadband Project here to connect rural communities with high-speed internet services.

Under the project, Ericsson will provide more than 3,000 students a number of new services such as telemedicine, e-education, e-governance, online local information, voice and video call services, and live TV and entertainment.

''Ericsson aims to help India's rural population get first-hand experience of broadband applications. This pioneering project will provide communities with access to meaningful broadband services for the first time,'' Ericsson India Managing Director Mats Granryd told reporters here.

The project, an initiative to introduce benefits of WCDMA/HSPA technology, is supported by partners including Apollo Hospitals, Hand In Hand, Edurite, One97, CNN and Cartoon Network.

Mr Granryd said building an efficient and affordable WCDMA/HSPA rural broadband can help serve as a blueprint for the widespread introduction of internet and broadband connectivity in the future.

''We chose this location because it reflects the typical telecom profile in rural communities that have limited or no access to fixed telephones, but are seeing the benefits of voice communication over a mobile network. This project will demonstrate the power of 3G by building an efficient and affordable rural broadband network and ecosystem,'' Ericsson India Vice President (Marketing and Strategy) P Balaji said.

Ericsson has created an ecosystem with its partners like Apollo, Hand in Hand to provide applications such as telemedicine, e-commerce, e-education to the rural communities in about 18 villages and 15 towns.


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