Rediff announces blogging in Indian languages

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Mumbai, Sep 13 (UNI) Blogging and social networking will no longer be the exclusive domain of ''Queens language'' as country's leading portal today announced the addition of eight new languages with an endeavor to empower masses to express their views and opinions in their own language.

The initiative will support eight new languages like Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali and Gujarati, allowing users to freely express themselves in the language they are most comfortable with.

Users will be able to use the normal keyboard to type in English alphabets using the QWERTY keyboard to input words in other languages easily on the basis of phonetics to create language blogs on Rediff iLand.

Commenting on the initiative, Manish Agarwal, vice president Marketing, said, ''Indians reading blogs frequently are increasing at fast pace and removal of language barrier will further hasten the growth of blogging in India and on Rediff iLand.'' The Indian blogging community currently is dominated by English blogs, however with growing awareness and increasing adoption of internet in B and C cities more and more Indians are expected to adopt blogging and explore newer opportunities by participating in this growing medium.

The initiative is expected to open up and bring in a new set of internet users and actively participate in forming a very vibrant and active community online.

Rediff iland is blogging and social networking platform and is growing at 150 per cent per annum. The current base of blogger in the country is over 5.6 million.


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