Nokia launches 'Prism' collection of fashion phones in WIFW

New Delhi, Sep 9 (UNI) Continuing to push the boundaries of mobile phone design and innovation, world's leading mobile maker Nokia has announced the launch of its 'Prism' collection, a modernist collection of sophisticated phones with unconventional designs aimed at style-conscious consumers at the Wills Lifestyle India Fashion Week.

The Prism collection consists of Nokia 7900 Prism and Nokia 7500 Prism handsets which combine individual style and state-of-the art technology. Nokia announced its tie-up with India's leading designer Rocky S to create an exclusive collection inspired by the Prism collection.

Speaking on the occasion, Nokia Marketing Director Devinder Kishore said, '' The mobile phone as a style and fashion accessory is gaining importance in India. We have pioneered the concept of fashion phones and are happy to launch our latest offering in the space- the Prism collection.'' Sharing details about the unique form factor and look of the collection, Silas Grant, Senior Designer Manager, Focused Appeal, Nokia said, ''At Nokia, we realise that mobiles are very personal items and the designs have to reflect this intimate status.

Nokia has been continuously innovating to bring iconic products that combine aesthetics, technology and ease of use in a sophisticated fashion''.

The Nokia 7900 boast of a sleek liquorice black face with a anodized reverse-side which is intricately coin-stamped and laser-etched in a diamond cut design. It also boasts of being the first to feature an Organic LED light display that supports 16 million colours and displays light focused screensaver graphics.

The Nokia 7500 has been dubbed as the 7900 quirky sibling with a slick black exterior with a playful burst of bright accent colour.

It has a 2 megapixel camera and can record high quality videos and play music for 8.5 hrs.

However, this is not the first time Nokia has had a brush with the fashion industry to inspire its phone. The company came out with the L' Amour Collection of phones in the past.

Nokia, however, did not reveal the prices of its latest designer phones.

UNI