Satyam launches Integrated Digital Media Framework

Chennai, Sep 5 (UNI) Satyam Computer Services today launched the Integrated Digital Media Framework (IDMF), a solution accelerator for content producers to monetise opportunities.

The launch took place on the sidelines of IFRA Expo 2007 here.

''IDMF is a transformational framework for media companies worldwide to improve re-use of contents by producers and consumed by consumers,'' company VP (Media and Entertainment) Kevin English told newspersons here.

He said ''IDMF is not a product, it is a combination of several Intellectual Properties (IP) of Satyam, which are in the process of getting patented. We are looking at increasing our revenues in the Media and Entertainment and Convergence busineses,'' he added.

Mr English pointed out that the Media and Entertainment segment was one of the fastest growing verticals for Satyam.

He said with the launch of IDMF, Satyam was targeting customers like publishers with large amount of historic unstructured content, publishers using different technologies and products with requirement of Run Time Content Migration and publishers going for mergers and acquisitions with requirement of integration of various technologies used by different organisations.

He pointed out that globally, the business in content management was estimated at over US Dollar 30 billion annually, and Satyam was looking to upgrade the value several times.

UNI