Colours rule two-wheeler sales

Bangalore, Sep 05: Today two-wheelers are not just about pick up, mileage and power but about kaleidoscopic colors.

The perky pinks, tangy oranges and zangy yellows are ruling the two-wheeler market. For the hot-blooded, younger generation, scooterettes and motorcycles have become an accessory that reflects the persona of the rider and colour is playing a key role in influencing purchase.

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