Godfrey Phillips to tap cigar mkt in India

Hyderabad, Sept 1: Eyeing the growing cigar market, Godfrey Phillips India in partnership with Villiger Sons is planning to introduce premium range of cigars in small towns and cities across India.

Launching the Swiss brand 'Villiger' range of premium cigars here yesterday, Villiger Sons President and CEO Heinrich Villiger said the company was targetting a market share of 20 to 30 per cent this fiscal.

"Cigar culture has gradually entered India. The growth rate of cigar market is 30 per cent per annum. We look forward to reaching small towns and cities soon." Godfrey Phillips India Chief Operating Officer Amrish Anand said ''We are the second largest player in Indian cigarette industry. Our partnership with Villiger will further enhance our product portfolio and make us an even more formidable player in the Indian tobacco market.''

UNI