ITC's Bingo giving Pepsi run for money

New Delhi, Aug 31: ITC"s Bingo is giving Pepsi a run for its money.

The industry estimates that both companies agree with, that Pepsi"s share in the Rs 2000 crore-snack market has dropped from 60-45% since the launch of Bingo. In less than six months, ITC's Bingo has managed to grab 16 per cent market share and it hopes to touch 50 per cent in a year.

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