Oracle to push Siebel CRM on Demand in India

Bangalore, Aug 29 (UNI) Oracle today announced its aggressive marketing strategy to push Siebel CRM on Demand in India by enhancing its channel partners and putting a focused CRM on Demand sales team in place.

Oracle Asia Pacific Vice-President (Customer Relationship Management) Will Bosma told newspersons here that CRM on Demand was growing at around 19 per cent per annum in the region and world-wide business was estimated to touch 846 million US Dollars by 2011.

Nearly 25 per cent of the new software business would be delivered as software service by 2011, he said.

Oracle presently had 4.6 million CRM users on a daily basis and the number was growing. Emphasis in India would be to tap the small and medium business segment, who had clients in multiplication's.

He said nearly a fifth of the world-wide CRM user numbering about 5,500 were in the Asia Pacific region and in India alone, Oracle had more than 50 customers for its CRM applications.

He said Oracle CRM on Demand delivered a low risk, hosted customer relationship management that could help customers accelerate sales, improve marketing and deliver consistent customer service.

He said companies of all sizes could have access to the best CRM solutions in the world at an affordable price without having to maintain a large inhouse IT team. With CRM on Demand, Indian customers could now start using a CRM solution without going through a long implementation cycle.

UNI