Elder Healthcare and Shanaz Hussain launch men's fairness cream

Mumbai, Aug 29 (UNI) Mumbai-based pharmaceutical major, Elder Healthcare in association with Shahnaz Herbal launched the 'Fairone Man', a natural fairness cream for men here today.

Talking to media after the launch, beauty guru Shanaz Hussain said that 'Fairone Man' is not merely a fairness cream but a product that will groom men to look younger.

According to a survey, 30 per cent of the total facial creams are consumed by men in the country. At present, there is a Rs 1,500 crore market for such products, out of which around Rs 300 crore market exists for men.

The market for fairness creams is growing at the rate of 8 per cent annually. At the same time, the use of such products among men is also increasing at a fast pace.

UNI