ICICI Prudential Life to launch wealth creation insurance solutio

New Delhi, Aug 20 (UNI) ICICI Prudential Life Insurance Company, a joint venture between ICICI Bank and Prudential plc today said it will launch LifeStage RP, a wealth creation insurance solution.

LifeStage RP combines the benefits of automatic asset allocation and quarterly rebalancing along with protection, a statement said.

The insurance solution is based on two key customer insights.

The first being that risk appetite of individuals depends on their life stage, which is reflected in their asset allocation among various asset classes.

''The other insight is that we worked on, is very few customers follow a disciplined investment strategy and make alterations in their asset allocation as they grow older and manage more responsibilities, said'' company's Executive Director Bhargav Dasgupta.

With the launch of LifeStage RP, policyholders can now invest with us and let us manage their asset allocation as per their life stage, he added.

The new fund offer for LifeStage RP starts from August 25, 2007 at unit price of Rs 10.

Three key benefits of LifeStage RP are age based portfolio management, quarterly rebalancing, capital preservation at maturity, the statement added.

UNI