Birla Sun Life, Dena Bank tie up to distribute MFs

New Delhi, Aug 16 (UNI) Birla Sun Life Asset Management Company Ltd (BSLAMC) today said it has entered into an agreement with Dena Bank, for distribution of its mutual fund products through select branches of the Bank across the country.

''We are positive that this tie up will give us an opportunity to tap the huge customer base of the bank across its vast branch network. In its drive towards providing greater customer convenience, the bank will continue to enlarge its basket of products, both its own as also third party, leveraging its vast branch infrastructure,'' Birla Sun Life Asset Management Company Ltd CEO Mukul Gupta said in a statement.

The Memorandum of Understanding (MoU) was exchanged between Mr Gupta and Mr P L Gairola, Chairman and Managing Director Dena Bank.

''The signing of the agreement with Birla Sun Life Asset Management Company would further strengthen the activity of distribution of mutual fund products through our branches, and boost our fee based income. It is also value addition services we provide to our customers,'' Mr Gairola said.

UNI