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Incredible India videos now on YouTube

By Staff
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Google Oneindia News

New Delhi, Aug 13 (UNI) India today launched a 'Brand Channel' on YouTube to help communicate the wonders of India to a worldwide audience with Incredible India videos being now available to the You Tube community at www.youtube.com/India.

Launched today by the Secretary of Ministry of Tourism Shilabhadra Banerjee, the Channel aims to enhance the international exposure to ''Incredible India'' (which includes content related to India's independence) and, with its dynamic video content, will envisage at complementing the already content-rich web presence on the Ministry's own website, said a statement.

''Incredible India Campaign is well-recognised all over the world and efforts are being made to maximise our reach,'' said Mr Banerjee.

We have to show the world the progress India has made since its Independence 60 years ago and using YouTube website for promotion of Incredible India Campaign is an effort in that direction , he added.

As per the Neilsen NetRatings, www.youtube.com (main site) has about 48 million unique users in the US alone and is the eighth most trafficked website in the world. Every minute, videos of six hours in combined are uploaded on YouTube.

By creating this Brand website on YouTube, the Ministry hopes to enable people around the world to experience and engage with the marvels of India through the power of Incredible videos.

Presently there are 18 films/videos uploaded on the site and more will be added in the due course, the ministry added in the statement.

UNI

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