Padamsee launches new style of advertising in retail stores

New Delhi, Aug 9 (UNI) Advertising Guru Alyque Padamsee today launched 'LeagueOne' -- a new advertising medium targetting the customers with audio-visual force while shopping.

''Shopping is going to be a fun than ever before. It puts a sting in the tail of retail,'' Mr Padamsee said.

This concept is already a hit in China with over three million digital display screens and widely deployed in most of the western markets.

''The company is currently focussing on telecom, lifestyle pharmacy, modern departmental stores and IT outlets,'' said LeageOne Managing Director Rajiv Gupta.

The company plans to cover 34 cities including all the six metros and 28 secondary cities in the first year of operation.

With retail revenues standing at Rs 12,00,000 crore and traditional retail contributing 96 per cent, there is huge potential for marketing and cross marketing of products at these outlets, a company statement said.

UNI