DCPL launches Canola oil for first time in India

Bangalore, Aug 9 (UNI) Multi-product manufacturer Dalmia Group today launched Hudson Canola Oil, the latest 'heart-healthy' food that contains lowest content of saturated fats amonst all vegetable oils.

Speaking at a press conference here Dalmia Continental Pvt Ltd (DCPL) Chairman V N Dalmia said Canola oil was ideal for Indian cooking since it was a standard edible vegetable grade oil with neutral taste and flavour. It was also extremely healthy, with lowest content of saturated fats, high levels of monounsaturated fats, antioxidants and Omega-3.

The oil is extruded from the seeds of yellow Canola flower, an oilseed Brassica belonging to a family of plants called Crucifers.

The seeds had a very low level of saturated fat at seven per cent or below. Canola is grown primarily in the prairie regions of Western Canada and some parts of the US.

The brand was manufactured by DCPL in Alberta, Canada, by Bunge, global leader in the agribusiness and food industries and one of the world's largest oilseed processors.

Hudson Canola Oil will be packaged in three sizes -- 500 ml, one litre and three litre carrying a maximum retail price of Rs 165, Rs 260 and Rs 675 respectively. The product would be , he said.

Mr Dalmia said DCPL owners of India's leading brand of olive oil, Leonardo Olive Oil and Leonardo Hazelnuts, was looking for a 80 per cent of market share in the first year at Rs four crore by selling 150 tonnes of Hudson Canola Oil. Thereafter it expects to scale up to the sales to at a compounded annual growth of 140 to reach 13,000 tonnes and a revenue of Rs 250 crore in the fifth year.

"Indian market for Canola after the entry of Hudson will be 200 tones in the current year. It is estimated to grow to 26,000 tonnes in five years, value of which will be approximately Rs 500 crore," he said.

UNI