Logix Microsystems acquires ReckonUp

Mumbai, Aug 1 (UNI) One of the leading software development company, Logix Microsystems, today acquired ReckonUp, a CRM (Customer Relationship Management) product from US-based Prize Corporation at USD 4 mn in an all cash deal.

ReckonUp is a web-based application for automobile dealerships to improve operating efficiency and helps manage databases of current and prospective clients. The product enhances existing Dealer Management Systems (DMS) and effectively creates Business Development Centers (BDC) for automobile dealers. ReckonUp is certified by leading automotive manufacturers such as GM, Ford, Mercedes Benz, Honda, and Nissan.

Commenting on the acquisition, Logix Microsystems Managing Director Sanjay Soni said, ''This acquisition will further accelerate our vision to become the leading business solution provider to the USD 650 bn automotive dealership market.'' Presently, Logix owns collection of automotive images and rich-media animations. Its clients include Yahoo and auto dealer groups in US.

UNI