Logix acquires CRM product from Prize Corp

New Delhi, Aug 1: Software product firm Logix Microsystems Ltd today said it has acquired ReckonUp, a CRM (Customer Relationship Management) product from Prize Corporation for four million dollars.

Company's Managing Director Sanjay Soni said, ''The acquisition will further accelerate our vision to become the leading business solution provider to the 650 billion dollars automotive dealership market. We are confident that in the next 12 months we will be able to fully leverage Reckonup backed by our large sales, development and support team and fresh capitalisation.'' The company will acquire the assets of the CRM product which includes an experienced team, wide customer base and a strong technology platform and further strengthened izmoCRM, the CRM Offering of the company in the US market, it said in a statement.

ReckonUp is a web-based application for automobile dealerships to improve operating efficiency and helps manage databases of current and prospective clients.

The product enhances existing Dealer Management Systems (DMS) and effectively creates Business Development Centres (BDC) for automobile dealers.

ReckonUp is certified by leading automotive manufacturers such as GM, Ford, Mercedes Benz, Honda, and Nissan.

Presently, the company owns the world's largest collection of automotive images and rich-media animations. The company and izmocars have now become the perfect solution as auto dealers further explore new technological avenues to increase sales.

UNI