Videocon aims Rs 60 crore business this Onam

Kochi, July 31 (UNI) Consumer electronics major Videocon is aiming business to the tune of Rs 60 crore during this Onam, a 35 per cent increase compared to last year's Onam sales.

Addressing a press conference here today, after launching 50-inch LCD TV in Kerala market, Videocon Vice-President Sales and Marketing Shekhar Jyoti said the company's Onam campaign would focus on its 'germ-free and rust-free' range of washing machines and 'Watermatic' range of refrigerators.

A wide range of LCD TVs, starting from 20 inches and priced between Rs 16,000 and Rs one lakh, would also be made available during Onam, he said.

The company, which registered a total sales turnover of Rs 127 crore in Kerala last year, did almost 40 per cent of its business during the one-and-a-half-month-long Onam shopping season, between August one and September 15, he said.

Videocon would spend about Rs one crore as part of its Onam promotions, which included assured gifts on every Videocon purchase.

He said the demand for LCD and Plasma TVs was growing at almost 300 per cent a year and these high-end products were expected to constitute about six per cent of the TV market in the next two years.

Mr Jyoti said Videocon had seen a 40 per cent growth in the sale of refrigerators and washing machines.

UNI