"Kinetic" in India's 100 most valuable brands: ICMR Ranking

Chennai, July 30 (UNI) With gearless scooters showing a strong demand in the market, KINETIC has made it to the coveted list of the 4Ps B&M India's 100 most valuable brands, according to a list compiled by Planman consulting ICMR Ranking.

A company release here today said the researchers conducted the study amongst 38,756 brands from all categories and 1057 brands were shortlisted based on growth, reach, demand and availability.

Both domestic as well as international brands were considered in over 43 categories and 38 additional sub-categories,including apparels, automobiles, auto components, banks, builders, food joints, beverages, media and entertainment, were shortlisted.

A total sample size of 1000 one-on-one interviews in five cities across the country was conducted for the shortlisting of the top 1057 brands.

Later, a total of 6000 users were interviewed across nine cities including Delhi, Jaipur, Mumbai, Kolkatta, Bangalore, Hyderabad, Ahmedabad, Pune and Chennai for the selection of the final top 100 list.

The "Kinetic" brand featured in the top 100 brands of the country beating other foreign automobile brands including 'Yamaha' and 'Suzuki', the release added.

UNI